Marketing Plan

·         Web site (www.watersofthedancingsky.com)

·         Web site contest with free autographed copies of book and gift certificates to several places on Rainy Lake (setting for novel)

·         Cross promotion of web sites via link/banner exchanges with others

·         Video book trailer with distribution to:

o       30 social media and specialty sites

o       300 + bookseller sites

o       8,500 libraries via Overdrive

·         Video book review on 10 social sites plus Amazon, Walmart, etc.

·         A blog posted on Reader’s Entertainment site

·         Book trailer and press release sent to Trans World News

·         Traditional press releases out to book reviewers, newspapers, etc. Galleys distributed.

·         Sell sheets distributed to 250 + book stores and gift shops

·         Ingram Advance Magazine advertisement

·         Emailing of press release to thousands of media reviewers

·         Membership in and promotion through American Society of Authors & Writers, Romance Writers of America, Midwest      Booksellers Association, The Loft Literary Place,Backspace, and Wisconsin Regional Writers Association.

·         Participation in Book Expo America conference, New York City, May 2010

·         Presence/promotion via my Facebook and Classmates.com sites

·         Book signings and/or readings at book stores (initially Minnesota, Wisconsin, Illinois, and Montana)

·         Mailing promotional postcards to key contacts

·         Distribution of bookmarks, pens, etc.

·         Publication of articles, reviews and author interviews in regional newspapers, magazines, and my web site

Book return  program